Big themes. Bright games. Free play.
Slots, instant games and arcade classics built by our own studio. Play straight away with no download, or create a free account to collect daily coins and climb ten levels.
Instant playHot right now
The games our players are opening most this week.
Pick your play style
Three kinds of games, all free and all made in-house.
From first click to level ten
Confirm you're 18+
Our games are for adults in the UK only. Confirm your age once and you're in.
Pick any game
Open a game and it loads in your browser. No download, no install, and no account needed.
Join for free
Create an account with email or Google and get 50,000 welcome coins, saved safely on our server.
Level up
Earn XP every time you play and every day you collect your bonus. There are ten levels to climb.
New & instant
The latest releases from our studio, plus our quickest games.
Your progress, kept on our server
Your coins, XP and level are stored with your account on our server, not in your browser. Sign in on any device and everything is where you left it.
- 50,000 welcome coins when you join
- 10,000 free coins every 24 hours from your account page
- XP for every game you open, which moves you up the ladder
- Coins have no cash value. They're for fun only and can't be bought or cashed out.
Built to be simple & safe
Server-side accounts
Sign-up, sign-in and contact forms are handled by our server. Passwords are stored as secure one-way hashes, never as you typed them.
Our own games
Every title is developed and hosted by us, so the games look and play the same across the whole site.
Instant in the browser
Games run on desktop, tablet and phone. Nothing to download or install.
Nothing to buy
No payments, no card details and no real-money prizes. It's free entertainment.
Play without an account
Every game works for guests. An account just adds coins, XP and levels.
Real people in support
Messages to Player Care are read and answered by a person on our team.
Keep it fun
Our games are free entertainment for adults. If playing stops feeling fun, take a break. You can ask us to pause or close your account at any time.
Quick answers
Is Advert Themes really free?
Yes. Every game is free to play and there's nothing to buy. Coins are virtual and have no real-world value, so there's no real-money gambling and no prizes.
Do I need an account to play?
No. Open any game and it starts straight away. A free account adds a coin balance, daily bonuses, XP and levels, all saved on our server.
Who can use the site?
Adults aged 18 or over who live in the United Kingdom. We ask you to confirm your age when you arrive and again when you sign up.
How is my account kept safe?
All forms are processed on our server. Passwords are stored as one-way hashes, account files are locked away from the web, and repeated wrong passwords lock sign-in for 15 minutes.
Can I play on my phone?
Yes. The site and the games adapt to phones, tablets and desktops. For the biggest view, use the full-screen button on any game page.
Your next favourite game is one tap away
Jump in as a guest, or join free for 50,000 coins and a place on the level ladder.